'I think you should properly define #fitMess in order to capitalise on it'
So, I sat down and had a really fricking good think about it. I came up with starchy sounding dictionary definitions and up-my-own-arse terminologies that reflected a previous life in academia... but none of them felt right. What's my preoccupation with inventing words, someone asked me. And then, like a light bulb, it all clicked...
#fitMess is a bunch of different things to different people; it resonates because it's all about you, your struggle, the everyday bumpy road that takes you towards your goals. It's the everyday battle to balance your work, your life, your family and your needs. It's when your gym clothes don't match. EVER. It's the day you achieve greatness, and the week where everything sucks. It's the moments you're totally focused and it's the weakening of your resolve: it's the embracing of your imperfection. A quest for perfection is a sad, unfulfilled journey. #fitMess is never failing, because you're always trying. It's being your messyass self instead trying to fit into someone else's world of ideals. #fitMess is glory in making it through the gym door when you would've rather stayed at home. #fitMess is the acceptance that it's hard, but giving it a fucking good go anyway. It's the willingness to practice when you can't do something. It's not being ashamed to fall down because you are going to get back up. #fitMess is me, setbacks aplenty, dusting down, starting again. More importantly, #fitMess is you, coming for the ride, because we're all going to get there together.
Jo Beale x